Roma: when to raise your nightly price

Roma: events that move demand for accommodation, trade fairs, congresses, concerts, festivals, matches and long weekends.

Roma: the year in demand

JanFebMarAprMayJunJulAugSepOctNovDec

In this region the strongest month is July, the weakest January. A single rate for the whole year is either too high in the trough or too low at the peak. There is no third option.

This is the region's curve, not your property's. In the dashboard we combine it with your calendar.

Events that lift demand

These nights are worth a higher price. Our engine takes them into account.

October 2026

  1. Oct 30 – Nov 1
    • Ognissanti
    • ROMASPOSA

November 2026

  1. Nov 2 – 5
    • SIGMA WORLD
  2. Nov 3 – 4
    • BMII - BRIDAL & TOURISM IN ITALY
  3. Nov 11 – 13
    • RO.ME MUSEUM EXHIBITION
  4. Nov 14 – 15
    • SuperCat Show 2026
  5. Nov 25 – 27
    • NSE - New Space Economy
    • NSE – New Space Economy European Expoforum
  6. Nov 27 – 29
    • EVOO TRENDS

December 2026

  1. Dec 2 – 4
    • Ro.Me Museum Exhibition
  2. Dec 4 – 8
    • PIU' LIBRI PIU' LIBERI
  3. Dec 5 – 8
    • Immacolata Concezione
  4. Dec 11 – 13
    • EvooTrends
  5. Dec 25 – 27
    • Natale di Gesù, Santo Stefano

January 2027

  1. Jan 1 – 3
    • Capodanno

February 2027

  1. Feb 6 – 8
    • ROMA INTERNATIONAL ESTETICA
  2. Feb 25 – 28
    • ABILMENTE

March 2027

  1. Mar 5 – 7
    • MOTODAYS
  2. Mar 14 – 16
    • ROME BRIDAL WEEK
  3. Mar 27 – 29
    • Lunedì di Pasqua

April 2027

  1. Apr 8 – 11
    • ROMICS
  2. Apr 23 – May 2
    • FESTIVAL DELL'ORIENTE

May 2027

  1. May 12 – 14
    • CODEWAY EXPO
  2. May 13 – 15
    • EDILEXPOROMA
    • ZeroEmission Mediterranean
  3. May 25 – 27
    • FORUM POLIZIA
    • ROME FASHION WEEK

September 2027

  1. Sep 17 – 19
    • B-CAD
  2. Sep 23 – 26
    • ABILMENTE
  3. Sep 30 – Oct 3
    • ROMICS

Why events specifically

General tools know demand is rising but not why. We know the event behind it.

Full price recommendations from Aura Price are available for this city. We take events from organisers' official calendars and refresh them every week.

Set the price for every night at your property

We tell you which way and by how much, and why.

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