Simple pricing. No commission on your revenue.

A fixed fee per unit, with no percentage of your revenue.

Aura Sense

We tell you which way to move your price and by how much, and why.

€19 per accommodation unit per month

Each additional unit: €18

or €190 a year: two months free

Who it is for: a property with one to 3 priced units: an apartment, rooms to let, a chalet, a small agritourism farm

Aura Team

The more units, the cheaper each one.

€12 per accommodation unit per month + €23 per account per month

or per year: €120 per unit and €230 per account

Who it is for: 4 or more priced units, or a property with a front desk: a hotel, hostel, guesthouse, campsite, several apartments

  • The first month is free on the Aura Team plan. We do not ask for card details.

  • We take no commission from your revenue or bookings.

  • Cancel whenever you like: no notice period.

Net prices. VAT invoice for every billing period.

What counts as a unit

A unit is one calendar and one base price: everything you price separately.

  • 1apartment
  • 2guesthouse / private roomstwo room types
  • 4hotelfour room categories
  • 2campsitetents and campervans

We don't count rooms or beds. Twenty identical rooms at one price are one unit.

Every extra unit costs you less

Drag the slider to the number of units you price. The plan switches by itself where it becomes cheaper.

3 units

€55 per month

€18.33 per unit

Aura Sense4% cheaper

What exactly you get

Aura Sense

Every Monday
  • A price for every nightTwo months ahead, with a figure you can enter as it stands.
  • Three reasons behind every priceIn plain language, with the size of each effect. No black box.
  • Approve straight from the emailOne click, no logging in.
A closer look at your property
  • Calendar diagnosisGaps between bookings and how far ahead guests usually book with you.
  • Competitor overviewYou choose the properties to compare with and enter their prices for a chosen night. We work out the median and recalculate the recommendation straight away.
  • Confidence level for every nightTogether with a list of what we were missing.
Keeping an eye on the result
  • Extra-revenue counterIn two versions, including a cautious one.
  • Warnings when NOT to touch the priceWhen a discount would come too early or your base price is set too low.
  • Results for your whole accountOccupancy, ADR and RevPAR for all your units together, not one by one.
  • Calendar of all your unitsAll units on one date axis: you see at once which nights are weak across the whole account.

Aura Team

Everything in Aura Sense for EVERY unit, plus:

  • A lower rate per unitOne account fee, however many units you add.
  • Roles for the teamReception approves prices, the owner sets the limits.
  • One account, one invoiceSwitch between units without logging out.
  • Separate limits for each unitAnd a separate competitor overview.

An example inside Aura Price

Recommendation for 14 August

€125

Base price: €90

  • Price DNA

    What the price is made of.

  • Knowledge map

    What we know and what is missing.

  • Price echo

    How your guests react to price.

  • Price circle

    The properties you pick yourself.

  • Night gap

    The nights where you lose out.

  • Balance

    What we actually added.

Illustrative mock-up, example values.

Why is there an account fee in the Aura Team plan?

Roles and account management cost us the same with three properties as with twenty, so we charge them once per account and the per-property price can fall.

  • 4 units€5.75 per unit
  • 10 units€2.30 per unit
  • 20 units€1.15 per unit

Still unsure?

Does Aura Price change prices in Booking and Airbnb by itself?

No. You get a proposal and the decision is yours. You enter the approved price in your own panel or, if you use Beds24, send it with one button.

How do I know a recommendation makes sense?

Every price comes with a breakdown: from the base price, through each factor, to the final amount. You can disagree with any step.

My market has no recommendations yet. What does that mean?

Recommendations run where we have an event calendar and a yearly curve. Elsewhere you can see the demand curve without an account, and we will let you know when we launch.

How long before I see an effect?

Setup takes a few minutes and the first suggestions arrive right away. Booking pace needs a few weeks of your calendar, and you can judge the result after a full season.

Read the FAQ