Milano: when to raise your nightly price

Milano: events that move demand for accommodation, trade fairs, congresses, concerts, festivals, matches and long weekends.

Milano: the year in demand

JanFebMarAprMayJunJulAugSepOctNovDec

In this region the strongest month is October, the weakest January. A single rate for the whole year is either too high in the trough or too low at the peak. There is no third option.

This is the region's curve, not your property's. In the dashboard we combine it with your calendar.

Events that lift demand

These nights are worth a higher price. Our engine takes them into account.

October 2026

  1. Oct 30 – Nov 1
    • Ognissanti
  2. Oct 31 – Nov 2
    • GOLOSARIA

November 2026

  1. Nov 3 – 4
    • SMAU
  2. Nov 3 – 8
    • EICMA Temporary Bikers Shop
  3. Nov 16 – 18
    • BIG BUYER
  4. Nov 17 – 20
    • BEVERTECH
    • ENOVITIS
    • SIMEI
  5. Nov 20 – 22
    • MILANO AUTO CLASSICA
  6. Nov 27 – 29
    • MILANO GAMES WEEK E CARTOOMICS
  7. Nov 28 – 29
    • RE PANETTONE

December 2026

  1. Dec 5 – 8
    • Immacolata Concezione
  2. Dec 5 – 13
    • ARTIGIANO IN FIERA
  3. Dec 25 – 27
    • Natale di Gesù, Santo Stefano

January 2027

  1. Jan 1 – 3
    • Capodanno
  2. Jan 14 – 17
    • MILANO HOME
  3. Jan 20 – 22
    • PTE - PROMOTION TRADE EXHIBITION
  4. Jan 21 – 24
    • QUICK & MORE

February 2027

  1. Feb 2 – 4
    • MILANO UNICA - IDEABIELLA
    • MILANO UNICA - MODA IN TESSUTI E ACCESSORI
    • MILANO UNICA - SHIRT AVENUE
  2. Feb 9 – 11
    • BIT - Borsa Internazionale del Turismo
  3. Feb 17 – 18
    • FILO International Yarns Exhibition
  4. Feb 17 – 19
    • MYPLANT & GARDEN
  5. Feb 20 – 22
    • Milano Fashion&Jewels
    • Sì SPOSAITALIA COLLEZIONI
    • THE ONE MILANO
  6. Feb 21 – 23
    • MICAM MILANO
    • MIPEL
  7. Feb 23 – 25
    • LINEAPELLE
  8. Feb 24 – 27
    • ESXENCE
    • Experience Lab
  9. Feb 25 – 28
    • WHITE MILANO

March 2027

  1. Mar 3 – 5
    • SEAQUIP
  2. Mar 5 – 7
    • FA' LA COSA GIUSTA!
    • Fiera dei Grandi Cammini e del Vivere con Gusto
  3. Mar 18 – 21
    • MIA FAIR
  4. Mar 27 – 29
    • Lunedì di Pasqua

April 2027

  1. Apr 7 – 8
    • Heat Pump Technologies
  2. Apr 9 – 11
    • MIART

Why events specifically

General tools know demand is rising but not why. We know the event behind it.

Full price recommendations from Aura Price are available for this city. We take events from organisers' official calendars and refresh them every week.

Set the price for every night at your property

We tell you which way and by how much, and why.

Create an account