Gent: when to raise your nightly price

Gent: events that move demand for accommodation, trade fairs, concerts, matches and long weekends.

Gent: the year in demand, when it rises and when it drops

How much overnight demand falls in each month of the year, from open European statistics.

JanFebMarAprMayJunJulAugSepOctNovDec

The strongest month is July, the weakest January. A single rate for the whole year is either too high in the trough or too low at the peak. There is no third option.

This is the region's curve, not your property's. In the dashboard we combine it with your calendar.

Events that lift demand

These nights are worth a higher price. Our engine takes them into account.

  • Empack
    2026-09-22 – 2026-09-23
  • Transport & Logistics
    2026-09-22 – 2026-09-23
  • Green
    2026-09-27 – 2026-09-29
  • BILT Gent by bis
    2026-10-10 – 2026-10-18
  • SECOND HOME 2026
    2026-10-17 – 2026-10-18
  • Kerstmis
    2026-12-25 – 2026-12-27
  • Nieuwjaarsdag
    2027-01-01 – 2027-01-03
  • Pasen, Paasmaandag
    2027-03-27 – 2027-03-29
  • Pinksteren, Pinkstermaandag
    2027-05-15 – 2027-05-17

Full Aura Price price recommendations are available for this city.

We take events from organisers' official calendars and refresh them every week.

Why events specifically

General tools know demand is rising but not why. We know the event behind it.

Set the price for every night at your property

We tell you which way and by how much, and why. 30 days free, no card.