Firenze: events that move demand for accommodation, trade fairs, concerts, matches and long weekends.
Firenze: the year in demand, when it rises and when it drops
How much overnight demand falls in each month of the year, from open European statistics.
JanFebMarAprMayJunJulAugSepOctNovDec
The strongest month is July, the weakest February. A single rate for the whole year is either too high in the trough or too low at the peak. There is no third option.
This is the region's curve, not your property's. In the dashboard we combine it with your calendar.
Events that lift demand
These nights are worth a higher price. Our engine takes them into account.
BIENNALE INTERNAZIONALE DELL'ANTIQUARIATO DI FIRENZE 2026-09-26 – 2026-10-04
AURA 2026-10-27 – 2026-10-29
Ognissanti 2026-10-30 – 2026-11-01
Immacolata Concezione 2026-12-05 – 2026-12-08
CASTANEA EXPO 2026-12-11 – 2026-12-13
Natale di Gesù, Santo Stefano 2026-12-25 – 2026-12-27
Capodanno 2027-01-01 – 2027-01-03
FIERA DIDACTA ITALIA 2027-03-10 – 2027-03-12
Lunedì di Pasqua 2027-03-27 – 2027-03-29
MIDA - MOSTRA INTERNAZIONALE DELL’ARTIGIANATO 2027-04-24 – 2027-05-02
Full Aura Price price recommendations are available for this city.
We take events from organisers' official calendars and refresh them every week.
Why events specifically
General tools know demand is rising but not why. We know the event behind it.
Set the price for every night at your property
We tell you which way and by how much, and why. 30 days free, no card.